Our Story
create the future
from the past.
SecondCycle was born from a simple belief: that great toys don't need new plastic, and great learning doesn't need screens.
Our Mission
three things.
Creativity
We give young children the tools to build, imagine, and create freely. Different shapes, sizes, and colours unlock endless possibilities.
Education
Our bricks teach numbers, words, and language through physical play. Bilingual labelling (English + Te Reo MaΕri) fosters early literacy and numeracy.
Sustainability
Every brick is printed from 100% recycled plastic. All the packaging is compostable or recyclable. We show that innovation doesn't have to cost the planet.
Why SecondCycle?
good play doesn't need
new plastic.
We started SecondCycle because we saw a gap: most educational toys are made from new plastic, wrapped in plastic packaging, and designed to be replaced. We believed there was a better way.
By manufacturing locally using 3D printing with recycled filament, we control quality, minimise waste, and keep our footprint small. Every brick is built to last instead of ending up in landfill.
Our bricks are designed with young children's development in mind. They are large enough for small hands, safe enough for daily use, and smart enough to teach while they play.
Filament Sponsor
powered by Kiwifil.
Our 3D printing filament is supplied by Kiwifil β a New Zealand company producing 100% recycled plastic filament from post-consumer waste. This partnership is central to our sustainability mission.
Kiwifil's filament meets the quality standards we need for tight engineering tolerances β so our bricks fit together perfectly, every time, without a gram of new plastic.
Get in Touch
say hello.
Questions, custom orders, or just want to chat sustainability? We'd love to hear from you.